Privacy and Cookies

1. Links to other websites
This website contains links to websites of companies affiliated to ARA, initiatives organised by ARA and other websites. If you click on a link to a third-party website, please be aware that these third-party websites have their own privacy policies, which we urge you to review when using these websites. We do not accept any responsibility or liability for the privacy practices of such third-party websites.

2. Collection and use of data and information

2.1. Collection of personal data

Personal data is information about personal or factual circumstances relating to an identified or identifiable natural person. This may be information such as your name, postal address, telephone or mobile number, date of birth or email address.
Information that cannot be used to identify you personally – such as the number of users of a site – is not personal data.

When you visit our website, our servers log the following data for reasons of system security: your IP address, the pages you visit on this site, the date and duration of the visit, which browser and operating system you use and the website from which you visit our site. The data are only logged temporarily. We do not collect any other personal data unless you provide this information voluntarily. When you supply personal data to us, we use them only to carry out your wishes, respond to your requests and meet your requirements, e.g. for use of the ARA online portal.
2.2. Collection of other information
To optimise the website in terms of system performance and usability and to provide useful information about our products and services, we collect and log information about you automatically in log files on the web server of our Internet Service Provider (ISP). This includes your Internet Protocol (IP) address, browser type and language setting, operating system, internet service provider (ISP) and the date/time stamp.

We use this information to manage the website efficiently and analyse user behaviour on our website. The information collected may be used for marketing, advertising and communication.

When we use non-personal information together with personal details, this information is treated as personal data for as long as it remains combined.

3. Use of cookies
We may use cookies on our website, in email communications, for our online services and in interactive applications to give you the best user experience.

A cookie is a text-only string of information we transfer through our web server to the cookie file of your browser on your device’s hard drive. This allows our website to recognise you as a user when a connection has been established between our server and your browser. Cookies help us track how many people visit our website and how often they come back. We only use cookies that store an identification number but do not contain any user identification information. Cookies are used above all to recognise repeat visitors of our website.

We use two different types of cookies on the website:
•  Session cookies: These are temporary cookies that remain in your browser’s cookie file until you leave our website. They are necessary for certain applications or functionalities to work properly, e.g. the ARA online portal.
•  Persistent cookies: Persistent cookies allow us to enhance your user experience (e.g. through optimal navigation). These are cookies that will remain in your browser’s cookie file for a longer period of time that depends on your browser settings. Persistent cookies allow information to be transferred to a web server during each visit to our website.

4. Tracking and analysis
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
Google will only transfer your data to third parties where required to do so by law or where such third parties process the information on Google’s behalf. Google will not associate your data with any other data held by Google.

By continuing to use our website you consent to the processing of your data by Google and to the manner and purpose of data processing described above.
You can prevent the setting of cookies by adjusting your browser settings; please note that disabling cookies will affect the functionality of our website. You can also prevent the data generated by the cookie concerning your use of this website (including your IP address) from being transferred to and processed by Google, by downloading and installing a browser plugin.

5. Enabling and disabling cookies
You can accept or reject cookies from all websites you visit by adjusting your browser settings. However, you should be aware that if cookies are rejected, you will not be able to use certain features of our website, such as the ARA online portal, and the full functionality of this website will be affected. If you are unsure how to adjust your browser settings or delete cookies, read the instructions provided by your browser.

6. Personal data and their use
We gather, process and store your personal data (e.g. name, address, telephone or mobile number or email address provided during an enquiry) only to process your request or for the following purposes: marketing, market research or to contact you upon your request. We do not collect any other personal data, unless you provide this information voluntarily.

We may only pass on your data to third parties to the extent necessary for the fulfilment of contractual obligations and to courts and authorities to the extent necessary for the fulfilment of legal documentation requirements or in response to an official request. We may also pass on your data to companies affiliated to the ARA service group, where they may be used and processed with your consent.

7. Right of access
You are at all times entitled to review the personal information we hold about you and receive information about the origin and recipient of the data as well as the purpose of storing them. You are also entitled to update, block or delete your data to the extent provided by law.

8. Revoking your consent
You can at any time revoke your consent (in full or in part) to the processing and use of your personal data for advertising and market research purposes , to the extent provided by law, specifically the Data Protection Act. If you wish to do so, send your revocation of consent to ARA AG by email to or by post to the address listed under Contact.

9. Data security
We take all appropriate technical and organisational security measures to protect your personal data from loss or misuse. Your data are stored on a secure system and are not publicly accessible. In some cases, your personal data are encrypted using Secure Socket Layer (SSL) technology to ensure the secure transfer of data. This means that if your browser supports SSL, communication between your computer and our server will be encrypted by a strong encryption protocol. If you wish to communicate by email please be aware that we cannot guarantee the confidentiality of the data contained within emails, as the contents of email messages can be read by people they were not intended for. We therefore recommend that you encrypt sensitive information during transmission.

10. Amendment to privacy policy
We reserve the right to amend our privacy policy to reflect changing legal requirements. We recommend that you read our privacy policy on a regular basis so you are always up to date about the protection of data we gather. By continuing to use this website and maintaining a business relationship with us, you accept this privacy policy and its amendments.

11. Contact
Should you have any questions or comments regarding our privacy policy, please feel free to get in touch by using the address listed under Contact or by sending an email to