ARA Sustainability Communication
HOW WE SHOWCASE THE CIRCULAR ECONOMY.
For almost 30 years, Austria has demonstrated how to successfully implement the producer responsibility principle. But it will take more than that to protect the climate and the environment. We all have an essential role to play in the circular economy, and we need to do more to live up to it. Austria will only be able to meet the EU’s new collection and recycling targets if we succeed in reaching out to those who need to be nudged in the right direction to take responsibility for their waste.
Influence consumer behaviour for the better
How we create Awareness and Acceptance.
Raising awareness of sustainability and communicating its importance to the general public has been a priority for us right from day one of ARA’s existence. It’s part of what we do on behalf of, and in cooperation with, Austrian business. ARA’s environmental education initiatives make sure that even preschoolers learn about sustainable behaviour. This makes it more likely that they will adopt sustainable consumption patterns and use resources carefully as adults. Businesses encounter more and more customers who value sustainable goods and are willing to pay for high-quality green products.