ARA Sustainability Communication
HOW WE SHOWCASE THE CIRCULAR ECONOMY.
For almost 30 years, Austria has demonstrated how to successfully implement the producer responsibility principle. But it will take more than that to protect the climate and the environment. We all have an essential role to play in the circular economy, and we need to do more to live up to it. Austria will only be able to meet the EU’s new collection and recycling targets if we succeed in reaching out to those who need to be nudged in the right direction to take responsibility for their waste.
Commitment
Show responsibility
Change
Influence consumer behaviour for the better
Expertise
Project positivity
How we create Awareness and Acceptance.
Raising awareness of sustainability and communicating its importance to the general public has been a priority for us right from day one of ARA’s existence. It’s part of what we do on behalf of, and in cooperation with, Austrian business. ARA’s environmental education initiatives make sure that even preschoolers learn about sustainable behaviour. This makes it more likely that they will adopt sustainable consumption patterns and use resources carefully as adults. Businesses encounter more and more customers who value sustainable goods and are willing to pay for high-quality green products.
Awareness Campaigns
Making circular economy engagement visible
Together with Austrian businesses, we provide information and raise awareness about the correct collection and separation of packaging. Our campaigns show consumers how they can support the separate collection of packaging and make materials available for recycling. At the same time, participating companies can communicate their activities related to the circular economy.
Joint PR
Communicating corporate engagement
Would you like to communicate your company’s activities related to circular economy and resource management? We support you with marketing and communications expertise to present your measures clearly and transparently. Together, we develop communication initiatives tailored to your topics and target audiences.
Initiatives
Raising awareness among the consumers of today and tomorrow
Our initiatives provide people of different ages with practical information on waste prevention, correct separation and disposal. ARA4kids introduces children to these topics in an age-appropriate way, while our anti-littering initiative provides information on correct waste disposal and addresses the issue of littering.